For the launch of the Ratio Eight Series 2, the goal was to create a landing page, updated PDP, and go-to-market collateral that clearly communicated what set it apart from the original Ratio Eight in both performance and design. With a premium price point, every touchpoint needed to convey the quality and craftsmanship that define the product.

The Series 2 delivers one of the best cups of coffee a home brewer can produce, while its sculptural form makes it a centerpiece on the countertop. To communicate both performance and beauty, I used a mix of tight macro shots to capture materials, finishes, and precision details, paired with clear RTB callouts for key features. Collaboration with stakeholders and the customer support team ensured the content addressed real customer questions and needs. Lifestyle photography placed the brewer in warm, inviting kitchen settings so viewers could see it in their own spaces. The launch video brought it all together, showing the brewing process in a way that felt effortless, elevated, and part of a daily ritual worth savoring.